NowPlaying for Apple TV: Rediscovering the Art of Album Listening
Remember when listening to music meant immersing yourself in a complete album, experiencing each track as part of an artist’s larger vision? NowPlaying’s new Apple TV app brings that experience back to your living room, reimagining how we engage with music in the streaming era.
A Return to Intentional Listening
While playlists and algorithms have their place, they’ve fundamentally changed how we consume music. NowPlaying for Apple TV takes a bold stance by focusing exclusively on albums, encouraging listeners to explore music as complete works rather than isolated tracks. This approach isn’t just about nostalgia – it’s about experiencing music the way artists intended.
Four Simple Ways to Discover
The app’s minimalist interface revolves around three core experiences:
Today’s Album
Every day, our team of music enthusiasts handpicks an album worth your time. It might be a forgotten classic, a groundbreaking new release, or an influential masterpiece that shaped its genre. This curated approach ensures you’re always discovering something meaningful, not just trending.
Random Discoveries
Hit the Random tab to uncover albums based on your listening history, selections from Rolling Stone’s prestigious Top 500 list, or previous featured albums. It’s like having a knowledgeable friend suggesting your next listening session.
Currently Playing
Learn more about the album you’re currently playing on your Apple TV
Focused Search
When you know what you want to hear, our search function helps you find it – keeping the focus purely on albums. No playlists, no singles, just complete musical experiences.
Deep Integration with Apple Music
NowPlaying seamlessly connects with Apple Music, allowing you to save or play albums directly within the app. But we go beyond just playback – each album comes with rich context, stories, and details that enhance your appreciation of the music.
Go Ad-Free with NowPlaying Gold
NowPlaying is free to download, but you will see a (privacy-friendly) advertisement pop-up every 5 minutes and between every 3 albums. These ads are completely tracking-free and only there to support other indies and give you a reason to support the development of NowPlaying.
You can remove them by purchasing NowPlaying Gold from the tvOS app or on any other platform.
Learn more about NowPlaying Gold